Create lasting change

Movement Communications Academy gives communicators and organizational leaders a solid foundation to build power, move policy and create lasting change.

Communications trainings

Strategy, messaging and planning

Learn to build a cohesive strategy for your organization and a consistent message frame. Classes include:

  • Building a strategic communications plan

  • Developing compelling messaging

  • Creating alignment within your organization

  • Personal story and one-on-one conversations

  • Ethical storytelling

Digital communications

Digital communication has transformed our society. Build a base of supporters by meeting your audiences where they are—online. We offer the following trainings:

  • Digital community building

  • Email communications

  • Digital communications

  • Affordable content creation

Media relations

Stories of change have the power to resonate with audiences far and wide. In today's challenging press environment, many reporters must focus on generating clickable content instead of in-depth reporting. To navigate media relations, we offer the following trainings:

  • Pitching stories

  • Effective op-eds

  • Managing the media

  • Developing spokespeople 

  • Planning for a crisis

  • Delivering effective press conferences 

  • Media advocacy

Communications that moves policy

The right message can move policymakers and advance initiatives.  Policy cycles are short and intense — learn how to strategically communicate your message with the following trainings:

  • Strategic communications to move policy

  • Legislative session messaging and tools

  • Creating political urgency

  • Paid advocacy campaigns

Academy cohorts

Movement Communications Academy provides tailored communications training with the support of foundations and organizations. These cohorts are designed to accelerate the impact of staff working to advance racial, gender and economic justice by focusing on communications fundamentals.

Learn more about the Academy cohorts

Interested in an upcoming cohort or training for your team?
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“Having a foundational understanding of what the media is looking for and how you deliver your message was helpful in pushing out our positive change making narrative.”

Candace Avalos, Executive Director, Verde